2016 Farm-to-Float Campaign

With a full-on salute to California Grown (#CAGROWN) flowers and nature’s pollinators, the 2016 Miracle-Gro® Tournament of Roses Parade float is already being called a show-stopping stunner.

For about as long as there’s been a Rose Parade providing California-style relief to the winter-weary, there’s been Miracle-Gro®, helping gardeners everywhere grow beautiful backyard blooms.

This year is no exception.

Miracle-Gro, now in its fourth year as The Official Rose and Flower Care Company of the Rose Parade, anticipates that its 2016 Rose Parade float, Life Starts Here, will inspire people everywhere to dig in and discover their own piece of the earth – a goal befitting the 2016 Parade theme, Find Your Adventure.

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Monday, Dec. 28

Scotts Miracle-Gro Associate Build Day:

California based Miracle-Gro associates will Find their Adventure by being the rst set of volunteers to begin work on the Miracle-Gro oat.

Tuesday, Dec. 29

Muir Ranch Day:

California gardener and Muir Ranch School Garden educator, Mud Barron will be on-site showing you how to make “Flowers on Your Head” to show o your Tournament of Roses spirit – no green thumb needed. Students from Muir Ranch will help decorate the oat.

Wednesday, Dec. 30

Meet the Miracle-Groers:

LA-resident and TV personality, Ty Pennington introduces his fellow California “Miracle-Groers” who have grown owers from their personal gardens for the Miracle-Gro oat. Ty and the Miracle-Groers will visit with volunteers and help decorate the oat they will be riding on Jan. 1.

Thursday, Dec. 31

Float Judging and CA GROWN Ceremony:

Ty Pennington and the Miracle-Groers will cheer on the oat during judging at 10:35 a.m., then celebrate its CA GROWN certication with a ceremony hosted by Secretary of the California Department of Food and Agriculture, Karen Ross and the California Cut Flower Commission at 11:45 a.m.

Friday, January 1

Parade Day:

Miracle-Gro executive John Sass teams up with Ty Pennington and the Miracle-Groers at the oat to talk about the investment Miracle-Gro has made in California.

CONTACT INFORMATION

Kate Manfull
Company Name
Kate@FierceCreative.Agency
314-323-5573 

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