HOFFMAN ESTATES, Ill., Nov. 9, 2015 /PRNewswire/ — In collaboration with St. Jude, Kmart has introduced The Giving Hat™ – a new way to draw attention, heighten awareness and raise funds in the fight against childhood cancer and other life-threatening diseases. The Giving Hat™ is a stylish winter knit hat, one-size-fits-all and available in three versions embroidered with messages inspired by St. Jude patients and their families: “Smile,” “Laugh A Lot,” and “Give Thanks.”
Since 2006, Kmart Shop Your Way members, customers and associates have embodied the holiday spirit with their generous support of the St. Jude Children’s Research Hospital® Thanks and Giving® campaign – making Kmart the hospital’s No. 1 supporter with more than $76.7 million raised.
One dollar from the sale of each $5 hat will be added to the millions of dollars Kmart stores are raising this holiday season for St. Jude.* The Giving Hat™ is available exclusively at all Kmart stores and online at Kmart.com/StJude while supplies last.
“I’ve seen first-hand the courage of St. Jude patients, and the passion of the doctors, nurses, scientists, and staff,” said Alasdair James, Kmart President and Chief Member Officer. “They are deeply committed to defeating childhood cancer and other diseases. The Giving Hat™ is another way we can let the families of St. Jude know we support them and are thinking of them this holiday season. Even small gestures can have an amazing impact.”
St. Jude and Kmart collaborated on a moving digital video to celebrate the launch of the hat, featuring several celebrities, including longtime Kmart ambassador and St. Jude supporter Jaclyn Smith. The video launched today on Kmart’s YouTube channel:https://youtu.be/3tYnrnmPk7I.
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